A brand enthusiast
and type junkie with
a passion for travel.

Let's Talk
LisaQ

LisaQ, Brand Architect

30+ years of experience working with the best

For 30+ years, thoughtful collaboration has helped organizations express who they are with clarity and consistency.

Experience spans direct client partnerships, publishing, corporate communications and nonprofit organizations, complemented by work with regional and global agencies. Every project is guided from concept through delivery, combining strategy, creative direction, hands-on design, typography and production.

View Portfolio

Specialties

  • Brand Strategy & Development Defining who you are, who needs to know, and why they should care. That clarity creates a foundation for confident, aligned decisions.
  • Visual Identity & Brand Systems Logos, color, typography and guidelines designed to work together across applications. A practical system provides every contributor with the tools to maintain consistency.
  • Creative Direction Guiding concepts, imagery and teams toward a shared vision. Clear reasoning that supports design decisions builds understanding and confidence in the direction.
  • Editorial & Publication Design Reports, magazines and publications shaped by thoughtful grids, master pages, consistent styles and expert typography. Complex information becomes easier to navigate and understand.
  • Marketing & Presentation Design Brochures, presentations and marketing materials that communicate your brand with clarity. Purposeful templates help your team maintain consistency from one project to the next.
  • Project Management & Production Coordinating large, detailed projects from concept through final delivery, with careful attention to deadlines. Thorough production prepares every piece for its intended use in print or on screen.

Clarity by design: C.L.E.A.R.™

Five principles bring purpose to the details and clarity to the experience.
The C.L.E.A.R.™ Brand Alignment Framework guides every project,
from a single communication to a complete brand system.

  1. Consistent

    Every brand touchpoint reflects a shared voice. That consistency builds recognition and strengthens credibility over time.

  2. Line Length

    Thoughtful line lengths and concise passages create a comfortable reading experience. Each line helps the reader move naturally to the next.

  3. Engaging

    Relevant content and purposeful design invite attention. Clear hierarchy helps readers find what matters and encourages them to continue.

  4. Aligned

    Message and design connect brand purpose with audience needs. Grids, spacing and visual relationships bring clarity and order to every page.

  5. Respectful

    Clear language and legible type honor the reader’s time and attention. Relevant, accurate information helps readers make informed decisions.

Clarity reduces the effort required to understand.

Why it matters—Every detail asks something of the reader. C.L.E.A.R.™ makes those details work together, helping people understand your message and recognize your brand with less effort.

Portfolio

Transforming brands from scattered and stressed to confident and clear.

Identity, brand, print and digital work for national and international accounts. Collaboration with clients directly and with agencies of every scale has produced award-winning design and millions of app downloads.

Logos for organizations across diverse industries. Each mark is presented in one color to reveal the strength of its form before color adds another dimension.

Let's Talk

Experience

Work has included identity systems, brand guidelines, brochures, catalogs, books, magazines, mobile apps and websites. The following represents a selection of past and present clients, served directly and through agency partnerships.

Agencies

  • Crammer-Krasselt (AZ)
  • Goodby Silverstein (CA/MI)
  • Landor (CA)
  • Off Madison Ave (AZ)
  • Riester (AZ)
  • Saatchi & Saatchi (CA)
  • The Designory (CA)
  • The Kinetics Group (NY)

Automotive

  • Audi of America
  • Ford
  • GMC Trucks
  • Jaguar
  • Lexus
  • Lincoln
  • Mercedes
  • Mercury
  • Toyota
  • Volkswagen

Entertainment

  • i4software.com
  • i4vegas.com
  • MGM Grand

Financial Services

  • Allstate Insurance
  • American Funds
  • Capital Group

Hospitality

  • Holiday Inn
  • Marriott

Non-Profit

  • Arizona Opera
  • ASU Foundation
  • Boys & Girls Club
  • Food for the Hungry
  • Habitat for Humanity
  • Phoenix Art Museum

Pharmaceutical

  • Guidant USA
  • Novartis Pharmaceuticals
  • PCS Health Systems
  • Pfizer
  • Siemens Medical Solutions
  • Talecris Biotherapeutics
  • Valeant Pharmaceuticals

Publishing

  • bizSanDiego Magazine
  • Gannett Company, Inc.
  • McMurry Publishing
  • POST Magazine

Technology & Industry

  • Alcoa
  • Motorola
  • Phelps Dodge
  • Rockwell/Collins Avionics
  • Viack Corporation

Direct client work spans architecture & engineering, construction, commercial contractors, automotive, manufacturing, technology, professional services, pharmaceutical, publishing and financial services.

Third-party certified WOSB and EDWOSB
Software: Adobe Creative Cloud

Marie Dubois

“Lisa gave us more than a logo.”

Working with Lisa Q Designs to develop the FUSE A+E identity was a true partnership from the beginning. Lisa took the time to understand not just what we wanted our brand to look like, but who we are… She was thoughtful, collaborative, patient with our process, and incredibly skilled at turning big-picture ideas into a visual identity that feels intentional, distinctive, and completely aligned with FUSE… She gave us a strong visual foundation and a set of guidelines we can use consistently as we continue to grow.

Marie Dubois Chief Administrative Officer, FUSE A+E, LLC

Shelli Worrall

“Creativity and wisdom in brand development.”

LisaQ created the CranioConnect brand identity, capturing the essence of my work. Together, we explored the core values that became the foundation for consistent messaging. Her professionalism, knowledge and integrity were evident from start to finish. I highly recommend LisaQ for her creativity and wisdom in brand development, creative direction and graphic design.

Shelli Worrall Biodynamic Craniosacral Therapy, CranioConnect

Adam Pierno

“She is always teaching those around her.”

She can stare down the most intimidating project or time line and make it known that she is its master. I have worked with her on many projects, and never saw her lose sight of doing a perfect job, regardless of what wrinkles popped up in the course of the project. What’s more, she is so well versed in design as well as in production, she is always teaching those around her. When Lisa has worked on a project, those who have worked on that team have been enriched.

Adam Pierno Managing Director of Brand Strategy,
Arizona State University

Jenna Doucett-Rutschman

“Providing work on time and within budget.”

Lisa Quirin is a dedicated and accurate art director/graphic designer. She pays extreme detail and care to her projects, always providing work on time and within budget. She was fun to work with in high-pressure situations as she was always willing to get the work done and handled pressure with a smile. While working as an account executive you encounter many creatives and Lisa stands out in my mind as one of the best you can have on your team.

Jenna Doucett-Rutschman Founder, The Bathroom Sink

Jill Roth

“Extremely creative and talented.”

Lisa is not only extremely creative and talented, but also professional and business-minded. I've seen her work on a variety of projects within a wide-range of industries and she is always able to tune into her client's products and needs. She listens and gently directs clients towards visual design that delivers their mission and message. Lisa is passionate about what she does and life in general. She is willing to help others in a crunch, always has a kind word and is extremely funny.

Jill Roth Global Communications, Marriott International

Karin Valentine

“Always finds solutions.”

I would highly recommend Lisa as an art director or graphic designer. She is great with clients, has an amazing attention to detail, always finds solutions to or prevents altogether any problems, and made every project not only on time, but also exceeded expectations. In addition, she's a delight to work with.

Karin Valentine Media Relations and Marketing Manager

Rad Wendzich

“An invaluable part of our team.”

Lisa is a very positive person and a leader who enjoys communicating her creative ideas while having fun along the way. She has been an invaluable part of our team. Her attention to detail, persistence to achieve perfection, patience, humor, energy, and listening skills are just a few of her amazing talents. I was always inspired by Lisa's great attitude and professionalism. The office would light up when she walked in because she is funny and cared about our employees.

Rad Wendzich Senior User Experience Designer at Amazon

Terry Orsland

“She demanded and delivered excellence.”

Lisa came to Goodby Detroit and single-handedly formatted sections of the brochures to a higher standard. Hers. We loved that she demanded (and delivered) excellence. One art director in particular would not let anyone but Lisa touch his car book. If you get a chance to work with her, you're lucky. We certainly were.

Terry Orsland Sr. Copywriter at The Designory

Kara Ritter-Fort

“She is among the best in the business.”

I hired Lisa (several times) but first during a critical time I needed an entire magazine's nuts and bolts put together in a very short amount of time under some fairly stringent corporate rules.
Lisa was able to take what we had in progress and take it to a new level I never imagined. Her expertise is among the highest I've ever known and her personality was a pleasure to work with. She is among the best in the business...she delivers what you don't even know you need!

Kara Ritter-Fort President/CEO at 2 Serve Solutions, Inc.

Let’s bring your brand into focus.

Every opportunity starts with a conversation. Share what you’re working toward, and let’s explore how a fresh perspective and thoughtful collaboration can bring it into focus.
Email hello@LisaQ.com or text (602) 743-5472